Marketing Cloud Developer

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Role Description:

The Marketing Cloud Developer is a strategic position supporting Employer Brand & Recruitment Marketing, and Global Employee Communications team.

Email Developer Employees Are Experienced Technical Subject Matter Experts Within Specific Domains Of Salesforce Marketing Cloud, Sales Cloud, And Related 3rd-party Applications And Tools. Specifically, The Marketing Cloud Developer Is Responsible For Communicating And Consulting On The Following Domains:

Email Marketing (Ad-hoc, Automated, Personalization, Segmentation, Sends)Sales Cloud CRMData Architecture / Data UploadsReporting and Analytics

Reporting to the Global Employee Communications, Sr. Manager, Internet Marketing and working closely with the Technical Architect, Marketing Cloud for Employer Brand & Recruitment Marketing, the Email Developer will primarily partner and support the broader Employer Brand & Recruitment Marketing team to help advise, develop, and support world class technical solutions to recruitment marketing campaigns and employer brand initiatives.

The role involves working with internal team members to develop, test, and perform HTML email single sends to support timely recruitment campaigns geared toward event planning and lead generation, with more elaborate campaigns requiring automated journeys or complex audience segmentation. Other duties include data synchronization across CRM platforms, periodic data uploads, and supporting data integrity through ETL activities. On other projects, the Marketing Cloud Developer will work along with the Global Employee Communication team to create and send dynamic HTML emails, create or update SQL/filter logic and maintain automated email journeys using Automation Studio.

This is an exciting opportunity to be a part of transforming the internal Salesforce employee ecosystem with room to grow and develop skills in server-side technologies, platform integrations, and evolving technologies such as Data Cloud and AI.

Responsibilities:

Develop and QA dynamic ADA compliant HTML emails with personalized content using scripting languages such as AMPScriptPerform activities in Marketing Cloud such as: Imports, Filters, File Transfer, Send Activities, Data Extracts, Tracking Reports, and building CloudPagesCreate, update, and maintain Email Journeys using Marketing Cloud Automation StudioWrite T-SQL queries to manipulate and transform CRM campaigns and reportsPerform data uploads from multiple sources. Key activities include ETL, segmentation, using SQL/SOQL queries and running Python scripts to help scale and automate long-running tasks.Perform activities in our Applicant Tracking System (Beamery) such as email builds, uploads/exports, set up automations and create web-to-lead forms using the drag and drop editorClearly and articulately share high-level flow charts and architectural diagrams with stakeholdersWrite technical documentation for specifications, procedures and processes by providing applicable artifacts (code samples, screenshots, etc.)Partner with our internal Business Technology team to support requirements gathering, administration, User Acceptance Testing(UAT) and validation of production systems.

Requirements:

2+ years experience with Salesforce Marketing Cloud (SFMC)2+ years experience with web/email reporting and analytics: Tableau Analytics (preferred), or Einstein Analytics, or DatoramaBachelor’s degree a plus (Business, Computer Information Systems, Computer Science, or similar degree preferred) or equivalent experience with demonstrated proficiencyProficient with HTML, JavaScript, JSON, XML, email scripting languages (AMPScript preferred) and personalization stringsProficient developing SQL and experience with a RDBMS such as TSQL Server (preferred), MySQL or OracleExperience with server-side programming languages such as Python (preferred), .NET (C# or VB), Java, PHP, C++Familiarity with systems integrations such as CRM (SalesCloud preferred), Data Loader and web analytics tools (Tableau Analytics preferred)Familiarity working with SOAP and RESTful based APIs a plusFlexibility to quickly adapt and produce in a constantly evolving environment; meeting quick schedules, and/or with changing priorities.Optional: certifications for Salesforce Certified Marketing Cloud Administrator / Email Specialist, or Salesforce Certified Marketing Cloud Consultant

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For Washington-based roles, the base salary hiring range for this position is $91,000 to $125,200.

For California-based roles, the base salary hiring range for this position is $100,100 to $137,600.

For Hawaii-based roles, the base salary hiring range for this position is $91,000 to $125,200.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.

Key Skills

• Python