Brand Developer

100% Remote

1099 - Contract

13 hours/week

We are a dedicated and compassionate psychotherapy practice that supports individuals, families and couples on their journey of self-discovery and improvement.

We have within our brand, a focus committed to helping moms rediscover and nurture the woman within, 'being known', providing the tools and support needed for personal growth and well-being.

We are looking for someone who can help build a brand as a unified message, yet ensure differentiation yet continuity for the brand strategy.

Job Description

We are seeking a dynamic and creative Brand Developer to join our team and play a pivotal role in shaping and executing our brand's vision and mission.

As a Brand Developer for our psychotherapy brand, you will be responsible for creating, prioritizing, and implementing ideas that enhance our brand, promote our services, and expand our reach within the target audience of moms.

This role is ideal for someone who is trustworthy, takes initiative, and can transform our vision into reality.

Key Responsibilities

Brand Strategy: Develop and execute a comprehensive brand strategy that aligns with the mission of supporting people in knowing themselves and striving toward holistic betterment, moms in particular.

Content Creation: Create engaging and relevant content for various platforms, including website, social media, blogs, and newsletters, to connect with and educate our audience. I'm wrapping up a big website revamp with SEO optimization, thus now moving onto the stage where brand development, continuity across branches and messaging needs to be 100%!

Social Media Management: Oversee and grow our social media presence on platforms such as Facebook, Instagram, and others, maintaining a consistent and authentic brand voice.

Ideation and Execution: Generate creative ideas and prioritize initiatives that enhance our brand identity, engagement, and visibility.

Collaboration: Work closely with the practice's team, including therapists and support staff, to ensure our brand message and goals are consistently and effectively communicated. I give a lot of trust therefore need this person to understand I'm relying on this person to give me fresh, innovative work and ideas that come from experience and not just google.

Digital Marketing: Implement and manage digital marketing campaigns to reach and engage with moms in our target audience.

Initiative: Proactively identify opportunities for brand growth and development, taking ownership of projects and tasks. This is big -- would love someone who brings ideas to the table and is detail oriented but has a goal/vision in mind.

Qualifications

Proven experience in brand development and marketing, preferably in the mental health or wellness sector.

Excellent communication and writing skills.

Proficiency in social media management and digital marketing.

Strong organizational and project management skills.

Self-motivated and capable of taking the initiative.

Passion for supporting moms and a deep understanding of their unique needs and challenges.

Key Skills

• Project Management