Frontend Tagging Developer

Frontend Tagging DeveloperEnglish Level B2

A Senior Tagging Engineer is a specialized role within the fields of digital marketing and technology.

This role primarily focuses on implementing and managing various types of tracking tags, pixels, and scripts on websites and digital platforms to collect data and enable analytics and marketing tools.

Key Responsibilities

Tag Implementation:Design, develop, and implement tracking tags, pixels, and scripts for websites and digital properties.Utilize tools like Google Analytics, Facebook Pixel, and Google Tag Manager for efficient implementation.

Data Collection:Ensure accurate and comprehensive data collection for key metrics like user behavior, conversion rates, and website traffic.Enable data-driven marketing decisions through reliable data gathering.

Quality Assurance:Conduct rigorous testing to guarantee correct implementation of tracking tags.Ensure the accuracy and reliability of collected data.Tag Management:Employ tag management systems such as Google Tag Manager for centralized control.Streamline processes for adding, editing, and removing tags on digital properties.

Troubleshooting:Investigate and resolve issues related to tag implementation, data discrepancies, and tracking errors.

Collaboration:Work closely with marketing teams, data analysts, developers, and other stakeholders.Provide technical guidance based on tagging requirements.

Documentation:Maintain clear documentation of tagging processes, configurations, and changes.Ensure documentation is readily available for reference and compliance purposes.

Stay Updated:Keep abreast of industry trends, tracking technology changes, and digital analytics best practices.

Qualifications and Skills

Technical Expertise:Proficiency in HTML, JavaScript, and other web technologies.Experience with tag management systems, especially Google Tag Manager.

Data Analysis:Strong analytical skills to interpret data for optimizing marketing campaigns and website performance.

Attention to Detail:Exceptional attention to detail crucial for accurate data collection and tag implementation.

Problem-Solving:Ability to troubleshoot technical issues related to tag implementation and data discrepancies.

Communication:Effective communication skills to collaborate with cross-functional teams.Ability to convey technical concepts to non-technical stakeholders.

Marketing Knowledge:Solid understanding of digital marketing concepts, online advertising, and marketing technologies.

Certifications:Possession of relevant certifications, e.g., Google Analytics Individual Qualification (IQ) or Google Tag Manager Certification, is advantageous.

Experience:Typically, several years of experience in web development, digital analytics, or related fields.

Key Skills

• CSS
• Frontend
• OOP
• Agile
• JavaScript