Lead Marketing Automation Developer

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Position Overview: As a Lead Marketing Automation Developer, on the athenaIT team at athenahealth, you will play a pivotal role in building and optimizing marketing campaigns to meet requirements of prospect and customer marketing strategies. You will work closely with cross-functional teams to leverage Salesforce Marketing Cloud (SFMC), a CDP, and other platforms and data sources to deliver data-driven marketing solutions.

Key Responsibilities

Collaborate with the Marketing Automation Architect to understand the unique requirements and translate them into technical solutions within Salesforce Marketing Cloud.Implement customer engagement journeys and marketing automation workflows using Salesforce Marketing Cloud, Personalization, and the CDP.Leverage personalization capabilities to create highly personalized customer experiences across digital channels based on Marketing requirements.Integrate data with data sources and destinations to ensure accurate customer segmentation, targeting, and data analysis.Configure and maintain data extensions and automations within Salesforce Marketing Cloud and Personalization.Implement defined A/B/n testing and optimization strategies to continuously improve campaign performance and customer engagement.QA, monitor, troubleshoot, and resolve technical issues related to marketing campaigns, email deliverability, and data privacy.Document technical solutions and version changes for knowledge sharing and training purposes.Stay up to date with the latest Marketing Automation, Salesforce Marketing Cloud and Personalization features, industry best practices, and regulations.

Qualifications

Bachelor’s degree in computer science, Information Technology, or a related field preferred.Minimum of 5 years of experience working with Salesforce Marketing Cloud requiredSalesforce Marketing Cloud Admin and Developer certifications required.Proficiency with SFMC Personalization (formerly Interaction Studio/Evergage) is required, including updating site map.Strong proficiency in HTML/CSS, SQL, SSJS, and AMPscript for responsive email development, data manipulation, and dynamic content personalization.Knowledge of REST and SOAP APIs for data integration and third-party tool connections.Experience with CDP integrations and core functionality (e.g., identity resolution, segmentation).Experience with Salesforce CRM is preferred.Ability to understand performance metrics related to engagement, deliverability, and reputation.

About Athenahealth

Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. 

What’s unique about our locations?

From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.

Our Company Culture Might Be Our Best Feature.

We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.

Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.

Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.  

What can we do for you?

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at taoperations@athenahealth.com for assistance.

https://www.athenahealth.com/careers/equal-opportunity

Key Skills

• CSS