Senior Developer Relations Marketing Executive

About PacktPackt is a global, technical learning publisher with a turnover of £18m and over 400 staff based across the globe, primarily in India and the UK. Principally serving B2C customers worldwide, its major clients include Microsoft, IBM, and Oracle.We are a leading publisher of technical learning content, able to publish books on new and emerging tech faster than any other publisher in the world. Our mission is to increase the shared value of deep tech knowledge. We are tech content engineers and work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, see www.packt.comOverviewTitle and community marketing are the core part of Packt’s publishing system and ensure that each publication is given the awareness and publicity it needs to become a breakout title.Reporting to: Developer Relations Marketing ManagerThe Senior DevRel Marketing Executive is responsible for coordinating between the Author, Operational, and Commercial teams to ensure that our Books are effectively marketed to their target audiences. This will involve ensuring that titles are announced well at least 3 months before publication on core channels and that the author is supported in conducting marketing activities. The Senior DevRel Executive is also a community-centric and community-facing role responsible for outreach and community partnership development to ensure maximum exposure to the right audience for all Packt titles.Monthly Gross Salary- 52K- 68KWhat is Developer Relations (DevRel), and how does it contribute to Packt?DevRel Marketing at Packt involves building authentic relationships with the developer community. The DevRel team is responsible for driving title awareness and visibility through title reviews, influencer marketing, editorial reviews, book forewords, conference sponsorships, and community partnerships.These relationships enable visibility and awareness of our titles and brand in the community.The Senior DevRel Executive is responsible for collaborating with community managers, influencers, tech creators, and organisations on outreach initiatives to drive awareness and visibility of titles. The Senior DevRel Executive is responsible for getting the title in front of the target audience through community networks. Building and nurturing relationships are key in this role.Title MarketingEnsure that pre-publication copies are distributed to influential community members, websites, and events once a title is uploadedCo-ordinate with stakeholders in Commercial, Publishing, and Amazon teams to create and deliver monthly individual title level campaigns on AmazonCo-ordinate with stakeholders in Commercial and Publishing teams to coordinate the release of extracted articles with backlinks on developer community websitesCommunity Outreach and MarketingBuild relationships with relevant outreach and community websites from the category to feature titles on their siteEnsure backlinks for all titles on relevant and high-traffic community sitesDrive first to market, community edition, and imprint title marketing for titles. Ensure we have community networks to facilitate the marketing of these titles.Mentoring and TrainingMentor and support new starters in the marketing teamSupport Developer Relations Marketing Manager with training initiatives to ensure the team receives a consistent level of trainingLeading by example by taking on high-priority titles (First to market, Community Editions, and Imprints) and delivering high-level well-rounded title marketing strategiesProcess ManagementSupport AGPM by owning the Marketing 360 meeting preparation and coordination for the portfolioSupport AGPM with the DevRel Executive hiring processSupport Developer Relations Manager with management of DevRel team processes E.g., Submitting Print book order requests, playbook developmentManage team weekly updates and distribute to Marketing Management team – Community Initiatives, Reviews Update, Sales UpdateGenerate organic brand advocacy for Packt’s Explorer productsPromote Brand AdvocacyGenerate organic brand advocacy for Packt’s Explorer productCompetenciesYou are comfortable using a combination of intuition, experience, and expertise to identify potential problems and can take corrective action quicklyOut-of-the-box thinking and problem-solving skills are a must when a challenge arisesYou will have excellent relationship management skillsOrganizational and multi-tasking skills essentialStrong project management and process improvement skillsStrong written and verbal communication skillsGood commercial judgmentConfident and personableAttention to detail is a mustExcellent time management skills and the ability to hit a deadlineMust be flexible, adaptable, and able to cope in a dynamic work environmentBenefitsYou will have access to a range of flexible benefits that are designed to help you make the most of your time with us.Bonus scheme5 days workingFlexible hours: choose how, when and where you workMonthly Gross Salary- 52K- 68K

Key Skills

• Marketing