Web Analytics Developer(Adobe)

As a Web Analytics Developer(Adobe), you will be responsible for implementing and managing web analytics solutions to gather and analyze data, enabling data-driven decision-making. The primary focus will be on Adobe Analytics and Adobe Launch, along with proficiency in web development technologies and tools.

Key Responsibilities:

Must Have

Adobe Analytics & Adobe Launch:Demonstrated expertise in implementing and configuring Adobe Analytics and Adobe Launch for web analytics.Ability to set up tracking mechanisms, events, and variables for comprehensive data collection.

Web Development Skills:Proficient in JavaScript, HTML, and CSS to manipulate and enhance web analytics implementations.Experience with Adobe APIs for integration and customization.

Data Layers and Browser Understanding:Knowledge of data layers and their implementation for efficient data collection.Understanding of browser behavior and its impact on data tracking.

Custom Reports/Dashboards:Develop custom reports and dashboards based on business requirements using Adobe Analytics.Analyze and present actionable insights derived from the data.

Good to Have:

Adobe Target: Familiarity with Adobe Target for personalization and optimization efforts.Compatibility Issues and Solutions: Ability to identify and resolve compatibility issues related to web analytics tools and technologies.Adobe Experience Cloud Technologies: Knowledge of other Adobe Experience Cloud technologies to contribute to a comprehensive digital experience strategy.Google Tag Manager, Google Analytics, Media Pixels:Understanding of Google Tag Manager and Google Analytics for holistic web analytics. Experience with media pixels and tracking implementations.UI/UX and Dynamic Web Development: Awareness of UI/UX principles for effective data presentation. Experience in dynamic web development for responsive and interactive analytics interfaces. Personalization and Website Optimization: Familiarity with strategies and tools for website personalization and optimization. Ability to contribute to enhancing user experience through data-driven recommendations.

Key Skills

• CSS
• JavaScript