Web Personalization Developer

Position Overview:We are seeking a skilled Web Personalization Developer with expertise in Optimizely (Episerver) and experience with Contentful or Umbraco CMS. The ideal candidate will leverage their 5-6 years of experience to drive personalized web experiences and optimize digital content delivery.

Roles and Responsibilities:· Collaborate with marketing and development teams to implement personalized web experiences using Optimizely (Episerver).· Design and develop CMS-driven solutions leveraging Contentful or Umbraco.· Customize and extend Optimizely features to meet specific web personalization requirements.· Implement A/B testing, segmentation, and targeting strategies to optimize user engagement and conversion rates.· Integrate third-party systems and data sources for personalized content delivery.· Collaborate with UX/UI designers to ensure seamless user experiences based on personalization strategies.· Monitor and analyze performance metrics to continuously improve web personalization strategies.

Qualifications and Requirements:· Candidate should have Bachelor’s degree.· 5-6 years of hands-on experience with Optimizely (Episerver) and either Contentful or Umbraco CMS.· Proficiency in frontend technologies including HTML5, CSS3, JavaScript, and modern JavaScript frameworks (e.g., React, Vue.js).· Strong understanding of web analytics tools (e.g., Google Analytics) and SEO principles.· Experience implementing and optimizing A/B tests and personalization campaigns.· Solid understanding of RESTful APIs and integrations.· Strong problem-solving skills and attention to detail.· Excellent communication skills and ability to collaborate with cross-functional teams.

Skills Required:· Proficiency in Optimizely (Episerver) for web personalization and content management.· Experience with either Contentful or Umbraco CMS for content modeling and delivery.· Strong frontend development skills using HTML, CSS, and JavaScript.· Familiarity with JavaScript frameworks such as React, Vue.js, or Angular.· Understanding of web performance optimization and SEO best practices.· Experience with A/B testing tools and methodologies.· Ability to work independently and collaboratively in a fast-paced environment.

Key Skills

• CSS
• Java
• PHP
• Python
• Ruby
• JavaScript