Digital Communications Developer

The email developer is responsible for the hands-on coding, building, and testing of customer-facing dynamic HTML email communications. They will be responsible for the development of a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content, and automated trigger emails. The role requires strong organizational, execution and analytical skills, and extensive knowledge of email marketing including deliverability, email design / and development, email KPI’s, CAN SPAM among other operational best practices.

Required Experience· Experience in executing new email campaigns from initial concept through end-to-end coding within email service provider platform· 2+ years’ experience coding complex email campaigns with a high level of personalization and understanding of the email marketing lifecycle· All applicants must be exemplary at HTML, AMPscript (Salesforce) and CSS coding for email specifically· Knowledge of both best practices and set up for marketing and transactional emails· Experience with major ESP providers – Salesforce preferred· Experience with email marketing reputation and list hygiene tools (Litmus, Return Path)· Strong quantitative skills to analyze data and make informed decisions· Ability to adapt to changing and evolving business requirements and objectives· Manage timetables to ensure consistent on-time results· Capable of multi-tasking and setting priorities· High degree of accuracy and attention to detail· Knowledge of both best practices and set up for marketing and transactional emails

Required Experience· Proficiency in HTML, AMPscript and CSS· Proficient in Microsoft Office · Experience with Salesforce · Experience with Marketing Cloud- this is a plus, but not required· Experience with XSLT, XML, SQL · Experience with email deployments · Understanding of and experience working with large databases· Understanding of database table design and structure

Daily Responsibilities • Responsible for hands-on coding, building, and testing of customer-facing dynamic HTML email communications• Work with creative team and digital marketing team to manage email campaigns and continuously optimize based off the calendar and cadence• Provide quality assurance of all aspects of emails (copy, links, tracking, UX, etc.) prior to sends• Design and develop operational reports to monitor performance, of all email programs which include core KPI’s including open rate, click through rate, conversion rate, revenue per send• Ensure email template/code is in responsive design• Purge non-deliverable email addresses and opt-outs and data segmentation• Develop ways to personalize email content based on customer history, targeting, A/B split testing, live content and more

Key Skills

• CSS
• SQL