Developer Relations Marketing Executive

DescriptionLooking for 1+ year marketing experience candidate

Key Focus Area -Author collaborations/MarketingAmazon MarketingCommunity BuildingInfluencer Marketing and OutreachPaid Ads

About PacktWe are a leading publisher of technical learning content, able to publish books on new and emerging tech faster than any other publisher in the world. Our mission is to increase the shared value of deep tech knowledge. We are tech content engineers and work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, see www.packtpub.com.

Role Overview Product and community marketing are core parts of Packt’s publishing system, and they ensure that each publication is given the awareness and publicity it needs to become a breakout product. Reporting to the Lead/Senior Publishing Product Manageris responsible for coordinating between the Author, Operations, and Commercial teams to ensure that our products are effectively marketed to their target audiences. This will involve ensuring Marketing Executive is also a community-centric and community-facing role responsible for outreach and community partnership development to ensure maximum exposure to the right audience for all Packt products.

What is Developer Relations (DevRel), and how does it contribute to Packt? DevRel Marketing at Packt involves building authentic relationships with the developer community. The DevRel team is responsible for driving product awareness and visibility through product reviews, influencer marketing, editorial reviews, book forewords, conference sponsorships, and community partnerships.These relationships enable visibility and awareness of our products and brand in the community.The DevRel Marketing Executive is responsible for collaborating with community managers, influencers, tech creators, and organizations on outreach initiatives to drive awareness and visibility of products. The DevRel Marketing Executive is responsible for getting the product in front of the target audience through community networks. Building and nurturing relationships are key in this role.

ResponsibilitiesProduct MarketingCreate a high-level marketing strategy at least 3 months before the product is publishedPlan and implement activities for pre and post release marketingEnsure that early-release copies are distributed to influential community members, websites, and events once a product is uploadedCo-ordinate with stakeholders in Commercial, Publishing, and Amazon teams to create and deliver monthly individual product-level campaigns on AmazonCo-ordinate with stakeholders in Commercial and Publishing teams to coordinate the release of extracted articles with backlinks on developer community websites

Community Outreach and MarketingBuild relationships with relevant outreach and community websites from the category to feature products on their siteEnsure backlinks for all products on relevant and high-traffic community sitesDrive first to market, community edition, and imprint product marketing for products. Ensure we have community networks to facilitate the marketing of these products.Ensure product marketing through Newsletters by drafting content with support from the (Lead) S/PPM and Editorial team

Mentoring and TrainingLeading by example by taking on high-priority products (First to market)product marketing strategies

Process ManagementSupport (Lead) SPPM by owning Product Marketing and coordination for the portfolio

Key AreasEnsuring the following Marketing Initiatives on all products and maintaining a minimum monthly count of each -Amazon ReviewsEditorial ReviewsInfluencer MarketingOutreach Activities – Collaborations/Backlinks, etc.Working on expanding your community network and building strong relationships among developers

SkillsLead generation: Ability to find leads on a particular topic and build a database of leadsResearch and analysis: Research on the technology, topic area, and competition to fully comprehend the vision of the product and the customer problems addressed by it. Use the web to find appropriate people and a means of contacting them. Ability to keep abreast with developments and advances in the tech domainProduct awareness: Awareness of various market categories, product types, and in-depth knowledge of product series and their specificationsInfluence and negotiation: Demonstrate the ability to influence potential leads and negotiate with them to convert the leads into acquisitionsCommunication skills: Excellent written and verbal communication with proficiency in English is a key tool for this role, as the Developer Relations Marketing Executive is required to effectively communicate with internal and external stakeholders as and when required. Empathy while communicating is also a key aspect of communicationRelationship building: Building strong relationships with authors, promotional partners and other stakeholdersCommunity Building: Ability to develop a strong network of tech expertsDriving engagement: Ensure regular, value-added activity on the products, to keep the community engagedProblem solving and decision making: Compare data, information, and input from a variety of sources to draw conclusions and take action that is consistent with available facts, constraints, and probable consequencesPlanning: Devising a strong plan well in advance and being prepared with backups, in case of fallaciesDrive for results: Has a high level of determination and willpower to deliver results that meet or exceed targets, even in the face of setbacks and obstacles

Competencies You are comfortable using a combination of intuition, experience, and expertise to identify potential problems and can take corrective action quicklyOut-of-the-box thinking, creativity and problem-solving skills are a must when a challenge arisesYou will have excellent relationship management skillsOrganizational and multi-tasking skills essentialNetworking skillsStrong project management and process improvement skillsStrong written and verbal communication skillsGood commercial judgmentConfident and personableAttention to detail is a mustExcellent time management skills and the ability to hit a deadlineMust be flexible, adaptable, and able to cope in a dynamic work environment

KPIs (Targets)Key Performance Indicators (KPIs): Responsibilities

Amazon Reviews: Base Target- 15, Actuals- 18Influencer Posts/month: Base Target- 6, Actuals- 8Outreach (Website Backlink/Podcast/Events/Meetups/Conferences): Base Target- 2, Actuals- 3Editorial Reviews: Base Target- 2, Actuals- 3

Objectives:Enhance your Community Network by 25% and build strong relationshipsMake all PEN Releases bestsellers in their respective categoriesFor titles with the following LTV, target a VPT of:

LTVLTV - GBP 40-50k+30-day VPT- 6060-day VPT- 12090-day VPT- 170

LTV - GBP 50-75k30-day VPT- 10060-day VPT- 20090-day VPT- 300

LTV - 75k - 100k30-day VPT- 13060-day VPT- 26090-day VPT- 380

LTV - 100k+30-day VPT- 16560-day VPT- 33090-day VPT- 500

Key Results:Make all PEN Releases bestsellers in their respective categories:Devise and implement a customized and detailed 9-month Marketing Plan for all 50k+ LTV Titles while setting monthly milestonesEnhance your Community Network by 25% and build strong relationshipsEnsure increase of your LinkedIn Follower Count by 25% by October 2023. These additional members should be only from the communityDo 3 engaging posts every week, out of which only upto 6 posts/month should be related to the titles. Follow the 5-3-2 RuleDevelop 10 'Core Contacts' by end of June with whom you collaborate with on a regular basis for promotions

BenefitsYou will also have access to a range of flexible benefits that are designed to help you make the most of your time with us:Bonus scheme.Flexible hours.Monday to Friday working

Salary Range- INR 35,000- 60,000 gross per month

Key Skills

• Project Management