Digital Marketing Consultant

Job Description:Position Overview: As a Digital Marketing Consultant, you will be responsible for developing, implementing, and managing marketing campaigns that promote [Company Name] and its products/services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The ideal candidate is a creative and analytical thinker with a passion for digital technologies and strategies.Key Responsibilities:Develop and Implement Digital Marketing Strategies:Design and execute comprehensive digital marketing strategies to enhance brand visibility and engagement.Identify trends and insights to optimize spend and performance based on analytics.Content Creation and Management:Oversee the creation of high-quality content for the company website, blogs, social media, and other digital platforms.Collaborate with the content team to ensure all content is aligned with the brand voice and marketing goals.SEO/SEM Management:Manage and optimize SEO/SEM strategies to increase organic search visibility and drive traffic to the website.Conduct keyword research and analysis to identify opportunities for content and campaign optimization.Social Media Management:Develop and manage social media strategies across various platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).Monitor and analyze social media metrics to measure the success of campaigns and adjust strategies accordingly.Email Marketing:Design and implement effective email marketing campaigns to nurture leads and engage with customers.Track and analyze email campaign performance and optimize for better results.Paid Advertising:Plan, execute, and manage paid advertising campaigns (Google Ads, social media ads, etc.) to drive traffic and conversions.Monitor and report on the performance of all digital marketing campaigns.Analytics and Reporting:Use various analytics tools (e.g., Google Analytics) to measure and report on the effectiveness of marketing campaigns.Provide actionable insights and recommendations for improvement based on data analysis.Collaboration and Coordination:Work closely with the sales team to align marketing strategies with business goals.Collaborate with internal teams to create landing pages and optimize user experience.Stay Updated with Industry Trends:Keep abreast of the latest trends and best practices in online marketing and measurement.Qualifications:Bachelor’s degree in Marketing, Communications, or related field.Proven experience as a Digital Marketing Consultant or similar role in the IT industry.Strong understanding of digital marketing concepts, strategies, and best practices.Proficiency in marketing automation tools, Google Analytics, SEO/SEM, and social media platforms.Excellent written and verbal communication skills.Strong analytical skills and data-driven thinking.Ability to manage multiple projects and meet deadlines.Creative problem-solving skills and a proactive approach.Preferred Qualifications:Master’s degree in Marketing or a related field.Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.Experience with B2B marketing and lead generation.Benefits:Competitive salary and performance-based incentives.Comprehensive health, dental, and vision insurance.Retirement savings plan with company match.Professional development opportunities.Flexible working hours and remote work options.Collaborative and inclusive work environment.

Key Skills

• Marketing