Senior Marketing Developer

Job Overview:We are looking for a highly skilled Senior Marketing Developer to join our dynamic marketing team. The ideal candidate will have a strong background in web development, marketing technologies, and analytics, with the ability to create and manage marketing campaigns that drive growth and engagement. This role will require collaboration with cross-functional teams to develop innovative solutions and enhance the digital marketing landscape.

Key Responsibilities:

Web Development:Design, develop, and maintain company websites and landing pages.Ensure web properties are optimized for performance, usability, and SEO.Implement responsive design to ensure optimal user experience across devices.Marketing Technology:Manage and optimize marketing automation platforms (e.g., HubSpot, Marketo, Pardot).Integrate and manage third-party marketing tools and services.Develop and manage CRM integrations and workflows.Campaign Management:Create and manage digital marketing campaigns, including email, social media, and paid advertising.Collaborate with the design and content teams to produce high-quality marketing materials.Track and analyze campaign performance metrics, providing actionable insights.Analytics and Reporting:Monitor website and campaign analytics using tools like Google Analytics, SEMrush, and other relevant platforms.Generate regular reports on key performance indicators (KPIs) and campaign ROI.Utilize data to optimize marketing strategies and drive continuous improvement.Team Collaboration:Work closely with marketing, sales, and product teams to align marketing strategies with business goals.Provide technical guidance and mentorship to junior developers and marketing team members.Stay updated on industry trends and emerging technologies to drive innovation.

Qualifications:Bachelor’s degree in Computer Science, Marketing, or a related field.5+ years of experience in web development and digital marketing.Proficiency in HTML, CSS, JavaScript, and modern web development frameworks (e.g., React, Angular, Vue.js).Experience with CMS platforms (e.g., WordPress, Drupal) and e-commerce platforms (e.g., Shopify, Magento).Strong understanding of SEO principles and best practices.Hands-on experience with marketing automation tools and CRM systems.Knowledge of analytics tools (e.g., Google Analytics, SEMrush) and data analysis.Excellent problem-solving skills and attention to detail.Strong communication and collaboration skills.

Preferred Qualifications:Master’s degree in a relevant field.Experience with A/B testing and conversion rate optimization.Familiarity with graphic design tools (e.g., Adobe Creative Suite).Certification in Google Analytics, HubSpot, or other relevant platforms.

Key Skills

• Vue.js