Salesforce Marketing Cloud Developer

SENIOR SALESFORCE MARKETING CLOUD DEVELOPER JOB INTRODUCTIONResolution Technologies is seeking a Salesforce Marketing Cloud Developer that will be responsible for executing email, demand generation, and multi-channel lead nurturing campaigns through our Salesforce Marketing Cloud marketing automation platform. The successful candidate must have proven experience with Salesforce Marketing Cloud, marketing automation, and email development. Reporting to the Director of Marketing, this role will work in our CMO Marketing Team and work with other cross-functional teams to support the North America Fuel Business and drive US fuel card portfolio sales and customer growth.

SENIOR SALESFORCE MARKETING CLOUD DEVELOPER ROLE RESPONSIBILITIESDesign emails and landing pages that are compatible on different email clients, web browsers, and mobile devices. HTML/CSS/Ampscript/Javascript/JSON knowledge preferred.Create and/or manage automation journeys and work with cross-functional teams (Marketing, Data, Design, Content, Sales, Legal, Product, etc.) to oversee marketing automations across a variety of content and audiences.Ensure that all email marketing communications are consistent with marketing strategies, brand and product identities.Adhere to various project timelines with internal stakeholders, external agencies and maintain status of all projects.Help plan and execute A/B testing to improve performance focused on user engagement driving towards our KPIs.Run reports and analyze data to monitor performance of various campaigns and projects and provide valuable data driven analysis and insight to facilitate business decision making.Act as subject matter expert when it comes to email marketing and automation, continuously improve campaign efficiency & accuracy, come up with new ideas to further enhance campaign/program performance.Establish and maintain positive communication and professional relationships with internal/external customers, team members and vendors/partners.SFMC experience should include tools: Journey Builder, Automation Studio, Email / SMS Campaigns

SENIOR SALESFORCE MARKETING CLOUD DEVELOPER QUALIFICATIONSBachelor’s degree in Business, Accounting, Finance, Economics or related fieldAt least 4 years of dedicated Email Marketing experienceAt least 3 years previous development experience with Salesforce Marketing Cloud / ExactTarget or another marketing automation platform / ESP (Marketo experience a plus)Knowledge of A/B test strategies, multivariate test strategies, and test planningKnowledge of MAP architecture – specifically Salesforce Marketing Cloud and/or Marketo - experience in building and supporting user journey implementations preferredKnowledge of HTML/CSS/SQL and/or Ampscript, REST and SOAP API as well as Marketing Cloud Connect and Distributed Marketing Integration between SFMC and SFDC Sales and Service CloudsExceptional work ethic with willingness and ability to learnStrong communications and interpersonal skills and ability to work in a teamAbility to develop effective working relationships with business partners, business analysts and project team partners to design and deliver solutions, resolve issues and drive work to completionAbility to define, implement and improve processesSelf-motivated with ability to define, structure and prioritize work for self and flexibility and capability to change priorities when circumstances dictateAbility to adapt and work independently toward tight deadline in fast-paced work environmentIncredible attention to detail and an eye for qualityAbility to plan, execute, and manage multiple programs at onceStrong analytical skills and experience in reporting, Tableau preferredAbility to work across various levels of the organization while building trust and fostering collaborationSFDC/SFMC Certifications a plusSalesforce Data Cloud experience a plus

Key Skills

• SQL