Pardot Developer

Knowledge Preferred· Experience in Pardot implementation, configuration, and working with the Salesforce Connector· Design, implement, and monitor for automated campaigns across email and web· Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.· Sales Cloud & APEX knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder· Intimately familiar with Pardot lead qualification process (grading & scoring).· Excellent understanding of Engagement studio in setting up lead nurturing programs.· Well versed in best practices for administering Pardot ecosystem.· Well versed with the new features in Pardot like engagement history, b2b marketing analytics, connected campaigns etc.· Knowledge of HTML or CSS for creating landing pages, forms, and email templates· Working knowledge of SFMC will be a plus.· Technology architecture & development. Required Qualifications and Background· At least 2 years’ experience in delivering Salesforce marketing automation projects· Successfully completed at least two Pardot implementations· At least 2 years’ experience working hands-on with Pardot,· Experience with Sales Cloud, APEX and LWC · Certified Pardot Consultant· Experience using the Pardot API to integrate third-party systems.· Experience with other marketing automation platforms, such as Salesforce Marketing Cloud. Good to Have Skills:Basic understanding of LWC.Basic understanding on REST APIs.· Good to have Pardot Specialist certification.

Key Skills

• REST APIs