Role: Salesforce Developer with Marketing CloudLocation: RemoteType: Contract
SFDC Marketing cloud certification is mandotory
Overview:We are seeking a skilled Salesforce Developer with expertise in Marketing Cloud to join our dynamic team. The ideal candidate will be responsible for designing, implementing, and managing Salesforce solutions that integrate with Marketing Cloud, enabling seamless customer journeys, data-driven marketing campaigns, and optimized customer experiences.Key Responsibilities:Salesforce Development:Develop, customize, and enhance Salesforce CRM solutions using Apex, Visualforce, Lightning components, and other Salesforce development tools.Integrate Salesforce with Marketing Cloud to ensure seamless data flow and alignment between platforms.Implement Marketing Cloud Connect to synchronize data and automate marketing activities across Salesforce CRM and Marketing Cloud.Marketing Cloud Expertise:Design and execute complex email campaigns, customer journeys, and marketing automation workflows using Salesforce Marketing Cloud tools like Email Studio, Journey Builder, Automation Studio, and Audience Builder.Implement data segmentation strategies and personalization using Marketing Cloud's Contact Builder and Data Extensions.Utilize AMPscript, SQL, and SSJS (Server-Side JavaScript) for custom email templates, automation scripts, and data-driven content.Data Management & Integration:Manage and optimize data integrations between Salesforce CRM, Marketing Cloud, and other third-party applications using APIs and integration tools like MuleSoft.Ensure data quality, consistency, and security across all Salesforce and Marketing Cloud platforms.Campaign Performance & Analytics:Monitor and analyze the performance of marketing campaigns and customer journeys using Marketing Cloud analytics and Salesforce reports.Provide insights and recommendations for improving campaign effectiveness, customer engagement, and ROI.Collaboration & Documentation:Work closely with marketing teams, business analysts, and other stakeholders to gather requirements and deliver Salesforce and Marketing Cloud solutions.Document development processes, configurations, and customizations for future reference and maintenance.Required Skills:Salesforce Development: Proficiency in Salesforce development using Apex, Visualforce, Lightning components, and Salesforce APIs.Marketing Cloud Tools: Hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Audience Builder.Programming: Strong knowledge of AMPscript, SQL, and JavaScript for creating custom email templates, automation scripts, and dynamic content.Data Integration: Experience with integrating Salesforce CRM with Marketing Cloud and other third-party applications using APIs, Marketing Cloud Connect, and integration tools like MuleSoft.Campaign Management: Ability to design and execute marketing campaigns, customer journeys, and data-driven marketing strategies using Salesforce Marketing Cloud.Analytics & Reporting: Experience with analyzing campaign performance and providing actionable insights using Salesforce and Marketing Cloud analytics tools.Preferred Qualifications:Experience: 4+ years of experience in Salesforce development with a focus on Marketing Cloud.Certifications: Salesforce Certified Marketing Cloud Developer, Salesforce Certified Marketing Cloud Consultant, or similar certifications.Marketing Automation: Familiarity with marketing automation best practices, data segmentation, and customer journey mapping.Agile Methodology: Experience working in Agile/Scrum environments.Education:Bachelor’s degree in Computer Science, Marketing, or a related field