Adobe A/B Testing Sr Developer

Role: Adobe A/B Testing Snr Developer (7-8 years of Exp)Location: RemoteDuration: 6+ months

Key Responsibilities:Lead A/B Testing Strategy: Develop, implement, and manage A/B and multivariate testing strategies to optimize user experiences across web and mobile platforms.Adobe Target Management: Utilize Adobe Target to design, execute, and analyze A/B tests, ensuring the delivery of statistically significant and actionable insights.Collaborate with Cross-Functional Teams: Work closely with marketing, product, UX/UI, and analytics teams to identify testing opportunities, define hypotheses, and prioritize tests based on business goals.Data Analysis and Reporting: Analyze test results using Adobe Analytics and other tools, providing comprehensive reports and insights to stakeholders. Translate data into actionable recommendations.Continuous Improvement: Continuously refine testing processes and methodologies to improve the efficiency and effectiveness of the optimization program.Stakeholder Communication: Present findings and recommendations to senior leadership and other key stakeholders, ensuring alignment on strategies and next steps.Mentorship: Mentor and guide junior team members in best practices for A/B testing, data analysis, and optimization techniques.Technical Skill Set:Adobe Target:Advanced proficiency in designing, implementing, and analyzing A/B and multivariate tests.Experience with personalization and segmentation using Adobe Target.Adobe Analytics:Expertise in using Adobe Analytics for tracking, analyzing, and reporting on user behavior and test outcomes.Ability to create custom reports and dashboards.Adobe Experience Cloud:Familiarity with other tools within the Adobe Experience Cloud suite (e.g., Adobe Audience Manager, Adobe Experience Manager).Data Analysis Tools:Proficiency in using data analysis and visualization tools like Excel, Tableau, or Power BI for deriving actionable insights from test data.Front-End Development:Working knowledge of HTML, CSS, and JavaScript for understanding and troubleshooting test implementations.Familiarity with debugging tools and techniques for troubleshooting issues in test variations.Other Testing Platforms:Experience with other A/B testing tools (e.g., Google Optimize, Optimizely) is a plus.Statistical Analysis:Strong understanding of statistical methods and significance testing to ensure robust test results.Ability to use statistical tools or libraries for deeper analysis (e.g., R, Python, or SQL).Project Management Tools:Experience with project management and collaboration tools such as JIRA, Trello, or Asana for managing testing workflows and cross-team collaboration.Web Analytics:Understanding of web analytics, conversion rate optimization (CRO) principles, and key performance indicators (KPIs) relevant to digital marketing.Tag Management Systems:Familiarity with tag management systems (e.g., Adobe Launch, Google Tag Manager) to deploy and manage tracking pixels and scripts.Version Control Systems:Basic knowledge of version control systems (e.g., Git) for managing code related to test implementations.

Key Skills

• CSS
• ASP.NET